Nike Zoom Freak 1 “All Bros”/ “Antetokounbros” The negative space inside resembling a maze alludes to the meandering path in the hero’s journey… our hero’s journey.ġ. The triangle, the strongest shape, recurring throughout classical Greek architecture, signifies his strength and heritage, while the clipped corner at the bottom left creates asymmetry, a nod to him being different, the sui generis that he is. The letters are interlocked representing their strong bond and if one of them is removed, the entire logo collapses. Like his father, Charles, Giannis has always put them before himself. His initials is apparent at first glance but the symbolism takes more discernment: the “A” was designed to be larger than the “G” embodying his raison d’être-his family.
A story we’ll attempt to unravel through his Nike Zoom Freak line, beginning with the common thread that ties them all: the logo.īlood is thicker than water, especially for the Antetokounmpos. The voyage to get to where he is however, is both unorthodox and unprecedented. Even if he decided to retire now at 27, he’d already have a Hall of Fame career: NBA champion, back-to-back MVPs, Finals MVP, Defensive Player of the Year, Most Improved Player, several All-Star selections and the youngest member of the NBA’s 75th Anniversary Team-yet he’s most fecund years are scarily, still ahead of him. Our protagonist, Giannis Antetokounmpo is only at the periphery of his prime. But Act 2 as we speak, is still being written. The epilogue of the Greek Freak’s epic will begin then. When the final basket’s scored, the final whistle of the final game blown, grateful Milwaukeeans will go home that evening with hoarse voices, knowing the next time they see “34” on a Bucks jersey in the NBA, it’ll be high above on the rafters of the Fiserv Forum.
Father time will eventually come, the final grain in the hourglass will run.
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