With Matt Damon as the face, the campaign referred to historical events where the bold claimed their moment. The “Fortune Favors the Brave” motto appeared in ’s first global campaign in October 2021.
His story is an inspiration for all, and like Joel, we recognize the positive impact of staying true to the course of your own life, no matter what adversity you may face.” Bravery campaign “Joel is the embodiment of Fortune Favors the Brave and what we stand for at – staying determined and dreaming big. Kris Marszalek, Co-Founder and CEO of expressed his excitement for the new partnership with Embiid by saying: “…even when our path didn’t make sense to everyone else, we kept going until our path is the one they wish they had taken.” Coach Bill Self narrates the 30-second video, which revolves around the company’s motto, “Fortune Favors the Brave.”
released its newest brand film featuring NBA All-Star Joel Embiid on March 6.
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